Behavioral Economics

Behavioral economics is a field of economics that combines insights from psychology and economics to understand and predict how individuals make decisions, particularly when faced with uncertainty, risk, and social interactions.

  • Definitions
  • History of Behavioural Economics
  • Key Principles of Behavioral Economics
  • Behavioral Economics and CX
  • Nudging for better CX
  • Best Practice
  • Common Mistakes
  • Case Studies
  • Innovation and Trends
  • Post–Covid landscape
  • The Importance of Data Analysis

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Eytan Hattem • Chief Customer officer, Prodware Group 

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Dr Simon Moore • CEO and Chartered Psychologist at IB, the Behavioural Strategy Agency

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