Table of Contents
CX Program
A Customer Experience (CX) Program is the discipline of selecting, prioritizing, and operationalizing customer experience opportunities and systematically improving how:
1) each project will impact the experience, and
2) organizations interact with and provide value to their customers on an ongoing basis.
A CX Program combines a set of initiatives, projects, tools, and processes used to implement a Customer Experience Strategy.
Content verified by
Eytan Hattem
Chief Customer officer
Prodware Group
Content verified by
Diane Magers • Founder and CEO, Experience Catalysts
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