In America it is customer experience. But in Latin America (LATAM), it’s experiencia del cliente. No matter the language, the principles are still the same—customers should be the focus of every company.

Each country in Latin America has different customs, dialects, and cultures that influence how the people living there look at experience quality.

Content verified by

Marcelo Nardini • General Director, WOWCX

We’ll tailor CX in LATAM content suggestions to you!

Read only what you need